They came and they saw, but they didn’t quite conquer the hearts of America.
The short-lived reign of fidget spinners is coming to an end. Online data shows the toy which has dominated almost every viral YouTube video for the last month is no longer popular among children and teenagers.
The data reveals that Google searches and online sales for the fidget spinner peaked in May have since been on a rapid decline, Slice Intelligence reports.
Fidget spinners were once so popular they were featured in almost every viral YouTube video. Pictured is YouTube character Guava Juice who raved about the toy in a video that has garnered more than eight million views since March
New data however shows that Google searches and online sale have been on the decline
This is bad news for retail giants such as Amazon, Walmart and Toys R Us that have profited so much from the toy, which first started trending on Google between January 29 and February 4 and peaked on May 6.
When the toy started to gain popularity, Toys R Us ordered tens of thousands of the product to meet the growing demand.
The toy’s dominance has been so powerful that it accounted for 17 % of daily online toy sales.
Even the First Family were not immune to the new craze. Just last week Barron Trump was pictured playing with the fidget spinner while exiting Air Force One with President Trump and First Lady Melania.
While the toy was deemed as just an added distraction for children, some experts saw some benefits. They argued that the toy could help those suffering from ADHD and anxiety.
Still, concerns grew over the safety of the spinners. Parents reported incidents involving their children placing the toy in their mouths. One child nearly lost an eye.
In its heyday, the toy was so popular that Barron Trump was pictured with it while coming off Air Force One with his parents
Some experts have argued that the toy can help those suffering from anxiety and ADHD
In May, some schools such as the Carroll Gardens School for Innovation/M.S.442 in Brooklyn ban the toy completely.
A letter the school’s authorities penned to parents read: ‘Although seemingly harmless, these items are being taken out during class causing a distraction to students and staff.
‘They are also being thrown around during transition in the hallways to and from class and in the cafeteria and at recess. They are small in size, but can seriously hurt someone.
‘In an effort to prevent injuries, we must officially ban these fidget spinners from being brought into our school.’